--- title: "Reels Maker: AI Reels for Brands and Products | Potto AI" description: "Make Instagram Reels with AI: give Potto a sentence, your shop link or screenshots, and get a 9:16 MP4 with motion graphics, voiceover, captions and music." canonical: "https://potto.ai/reels-maker" language: "en" dateModified: "2026-10-10" --- # Reels Maker Make brand and product Reels for Instagram without filming anything: give Potto's AI reels maker a sentence, your shop link or a few screenshots, and get a vertical MP4 with motion graphics, voiceover, captions and music that you can edit scene by scene before exporting. ## Instagram Reels made with Potto's AI reels maker Each of these AI reels started with a sentence, a link or a one-page file, plus a line on who the Reel is for: a product launch, a brand intro, a café menu, a studio class and everyday tips, made as vertical Reels for Instagram, plus one square cut. Select a poster to play it. ### New product Reel *9:16 · 29s* A new ceramic mug announced as a vertical Reel, prompted with its price, size, three glazes and sale date and an ending on where to shop. ### Brand Reel from a link *9:16 · 29s* Our image upscaler page link made into a vertical Reel for new followers: what it does, who it is for and one reason to try it, with a scene built on a screenshot of that page and the logo picked up from it. ### Seasonal menu Reel *9:16 · 32s* A café's one-page autumn menu PDF turned into Reels content, prompted to keep each drink name and price exactly as written and end on opening hours. ### Tips list Reel *9:16 · 29s* Three ways to keep houseplants healthy in winter, asked for one tip per screen with an AI illustration, made by the AI reels maker from one sentence. ### Studio class announcement *9:16 · 20s* A yoga studio's new early class with its days, start date and how to book, prompted for large text and captions for viewers watching on mute. ### Square post of the mug Reel *1:1 · 31s* That mug announcement made again from the same prompt with only the frame changed to square, for a feed post next to the Reel. *Potto wrote the prompts and sample files; the shop, café and studio are fictional, and the brand Reel uses a Potto page. These samples come from AI reels maker projects, not from customer work.* ## From storyboard row to Reel frame One scene of the sample café menu Reel as a storyboard row and as a 9:16 frame. The words on screen are drafted from the menu PDF; the descriptions around them become voiceover. *Storyboard row · Seasonal menu Reel* Scene 2 of 6 · 5s. On-screen text - Maple Oat Latte — $5.50 *Reel frame · 0:08 · 9:16* ### What the reels maker keeps In a menu Reel, drink names and prices belong on screen word for word, one item per scene, in large type that reads on a phone. A price someone will pay at the counter belongs in a frame, not only in the voiceover. ### What became voiceover Each drink's ingredients, such as oat milk and maple syrup, moved into the voiceover and captions while the name and price stay on screen. A menu is read at a table; Reels are heard once while someone scrolls, so sentences get shorter and follow what is on screen. The line about where the beans come from did not make it into this 32-second Reel. ### What to check before you export Compare every price in a frame with your menu, and read captions for the spelling of each drink name. The AI picks which details fit the length of the Reel, so confirm the item you most want to sell made it into a scene. ## Pick the Reel your brand needs To make Reels for Instagram that people watch to the end, give each Reel one job. Tell Potto's AI reels maker who will watch and what they should do next; the kind of Reel then decides what goes on screen, what the voiceover says and how the Reel ends. ### Product and new-arrival Reels *9:16 · 29s* Open on the product and one detail that sells it, such as a price, a size or launch date, then give every other detail its own screen. Put each price, offer and date in your prompt or upload the product page, and check them in the storyboard. End on where to buy. ### Small business and brand Reels *9:16 · 32s* A café, shop or studio can build Reels for Instagram from a menu, a price list or its own website. A public link gives the AI reels maker your brand name, colors, fonts and logo to work from; a one-page PDF suits a menu or a class schedule. Keep one offer per Reel and end on opening hours or how to book. ### Tips and lifestyle Reels *9:16 · 29s* List Reels such as three tips, five ingredients or a weekly routine work from one sentence of direction: AI illustrations carry each point while narration explains it. Keep every tip short enough to read on one screen, and number them so viewers know how many are left. ## How to make Reels with Potto's AI reels maker Use this Instagram reels maker online in three steps with the creator above. Previews are free, and a credit price appears before you export. ### 1. Describe your Reel and add material Write a sentence on who the Reel is for and what they should do next. Add a public link, screenshots or a PDF, PowerPoint or Word file if you have one. Set Video type to Short to make Reels for Instagram as 30-second vertical videos with voiceover and captions. ### 2. Review script, scenes and voiceover Read the storyboard and script that the AI drafted. Edit words on screen and narration for any scene, swap a screenshot, choose a focus point, or regenerate or replace an illustration. Check every name, price and date against your source. ### 3. Preview, export and post Watch a preview in your browser for free, then export a 1080p MP4 at 30 fps; credits are charged only when you export. Upload the MP4 to Instagram Reels yourself, or to any other app that plays vertical video. ## What the AI reels maker does for each Reel Most reel maker apps start from footage you have already filmed and help you edit it. Potto's AI reels maker starts from what you know about your brand: a sentence, a link or a few files become a storyboard, [motion graphics](https://potto.ai/ai-motion-graphics.md), voiceover, captions and music in a vertical frame. It is a way to make Reels for Instagram without filming. ### A Reel script written by AI Claude Opus 5.5 drafts the outline, storyboard and voiceover script for your Reel from your prompt and files. Scenes are rendered with Remotion components in Potto, with AI-generated illustrations and voiceover. Say who the Reel is for and what viewers should do next; the script is built around that one action. - Outline, storyboard and script by AI - Scenes rendered with Remotion *Opening scene of the new product sample* Opening scene of a new product Reel made with Potto's reels maker ### Start from a link, screenshots or a file Paste a public link and Potto reads that page plus up to 2 more pages on the same site, picking up your brand name, color palette, fonts and logo and capturing the top of the page. Pages behind a login cannot be read; upload screenshots of them instead. PDF, PowerPoint and Word files of up to 20 MB work too. - Public link plus up to 2 same-site pages - Up to 8 attachments per project *A scene from the seasonal menu sample* Reel frame from the café menu sample made from a one-page PDF ### Your brand colors, font and logo Select a brand kit, or turn on the default brand, and its four brand colors are applied to the visuals of every Reel. Choose a font from Inter, Space Grotesk and Bricolage; your logo appears in opening and closing scenes, so a series of Reels reads as one brand. - Four brand colors in the visuals - Logo in opening and closing scenes *Closing scene with the logo from the page link* Closing scene of the brand Reel made from the Potto image upscaler page link, with the logo and colors picked up from that page ### Voiceover, captions and music Choose any of 32 narration languages or let Potto detect a language automatically. Captions highlight each word as it is spoken, which helps viewers who scroll with the sound off. Background music comes from Potto's own library of original tracks, picked to fit the style and length, and you can change it. - 32 narration languages or auto-detect - Original music you can change *A tip scene from the houseplant sample* Scene from the houseplant tips Reel sample ### A vertical MP4 ready to upload The reels maker exports a 1080p MP4 at 30 fps in 9:16 (1080×1920) for Instagram Reels, or in 1:1 (1080×1080) for a feed post and 16:9 (1920×1080) for a website. Aspect ratio does not change the price, and a 4:5 frame is not available. Potto does not post for you: download the MP4 and upload it to Instagram yourself. - 9:16, 1:1 and 16:9 frames - Price not affected by aspect ratio *Mug samples in 9:16 and 1:1* The mug sample as a vertical Reel and as a square feed post ## Keep exploring Potto AI An Instagram reels maker is one way to make Reels for Instagram. These pages cover other vertical and short videos. - [YouTube Shorts Maker](https://potto.ai/youtube-shorts-maker.md): Make vertical Shorts for a YouTube channel. - [Video Ad Maker](https://potto.ai/video-ad-maker.md): Make a short ad with a hook and a call to action. - [Product Launch Video](https://potto.ai/product-video.md): Show a real feature from your own screenshots. - [AI Video Generator](https://potto.ai/ai-video-generator.md): Start from a brief and let the video type follow. - [AI Motion Graphics](https://potto.ai/ai-motion-graphics.md): Every Potto video style, from kinetic text to data stories. - [Quote Video Maker](https://potto.ai/quote-video-maker.md): Set a quote in large type with its credit, word for word. ## Reels Maker FAQs What a reels maker is, what you can start from, plus the formats, edits and prices to know before you post your Reels. ### What is a reels maker? A reels maker is a tool for creating Reels, the short vertical videos people watch full screen on Instagram and Facebook. Many reel maker apps help you edit footage you filmed on your phone. Potto is an AI Instagram reels maker that creates a new Reel without footage: Claude Opus 5.5 writes a storyboard and voiceover script from your prompt, link or files, Potto renders motion graphics with captions and music, and you export a vertical MP4. It does not film scenes or generate a digital presenter. ### Can I use my own video footage in my Reels? Not at the moment. Potto currently cannot take an existing video to analyze or edit, so this reels maker builds a new Reel from text, links, screenshots and documents instead of footage you recorded. Use a reel editing app when your Reels are built around filmed footage; use Potto's AI reels maker when you want to make Reels from what you have written, designed or published. ### How do I make Reels with Potto? To make Reels for Instagram with Potto, open the creator at the top of this page, write a sentence about your audience and what viewers should do next, add a link or files if you have them, and set Video type to Short, which uses a vertical 9:16 frame with voiceover and captions. Potto drafts a script, storyboard, voiceover and captions; you edit them scene by scene, preview for free in your browser, and export an MP4 once every detail is right. ### What can I start my Reels from? You can make Reels from a single sentence, a public link, screenshots or a document. A link is read along with up to 2 more pages on the same site, and the AI reels maker picks up your brand name, color palette, fonts and logo from them; pages behind a login cannot be read, so upload screenshots of those instead. PDF, PowerPoint and Word files can be up to 20 MB each, and one project holds up to 8 attachments. ### Will my Reel use my brand colors and logo? Yes, when you select a brand kit or turn on the default brand. The AI reels maker applies its four brand colors to the visuals, sets text in your choice of Inter, Space Grotesk or Bricolage, and places your logo in the opening and closing scenes, so a series of Reels looks like it comes from one brand. ### Can I edit the script and scenes before exporting? Yes. Before you export, you can edit what Potto's AI reels maker drafted: the words on screen and the voiceover script for every scene. For visuals, you can swap a screenshot, choose its focus point, regenerate an AI illustration or replace it with your own upload. Preview the Reel again after each change and check names, prices and dates. ### Does Potto post to Instagram Reels for me? No. Potto exports your Reel as an MP4 file, and you upload it to Instagram yourself, where you add the caption, hashtags and cover. The same vertical MP4 can also go to Facebook, TikTok or YouTube Shorts; for videos made around a YouTube channel, see the [YouTube Shorts maker](https://potto.ai/youtube-shorts-maker.md). ### What size and format does the reels maker export? The Instagram reels maker exports a 1080p MP4 at 30 fps. Choose 9:16 (1080×1920) for Instagram Reels, 1:1 (1080×1080) for a square feed post, or 16:9 (1920×1080) for a website. A 4:5 frame and GIF export are not available, and aspect ratio does not change the price. ### Which languages can the voiceover use? The voiceover can use any of 32 languages, or Potto can detect a language automatically from your prompt and files. Captions highlight each word as it is spoken, so viewers can follow your Reels with the sound off. Listen to the preview once for product names and prices before exporting. ### Is the reels maker free to use? Creating and previewing Reels is free; credits are charged only when you export the MP4. The price depends on video length, narration length and how many AI illustrations you use, and aspect ratio does not change it. For example, a 30-second Reel with English narration and no illustrations costs 153 credits, and adding 2 illustrations brings it to 199 credits. Each account can start up to 30 video projects and generate 60 illustrations a day. ## Make Instagram Reels with AI Describe your Reel, add your shop link or screenshots and make Reels scene by scene, with the credit price shown before you export a 9:16 MP4.