---
title: "Launch Video Maker for Startups and Apps | Potto AI"
description: "Make a short launch video with AI: add your logo and a screenshot, describe your product and get a short launch film. Export MP4."
canonical: "https://potto.ai/videos/launch"
language: "en"
dateModified: "2026-10-13"
---

# Launch Video Maker

Turn your logo, one screenshot and a line about your product into a short launch video for launch day. Start from a creator’s prompt or one line, then post it on X, LinkedIn, Product Hunt or your site.

## Launch video template ideas from creators

### Pocketsflow Motion-Graphics Promo

*Launch · 0:15*

- [Pocketsflow Motion-Graphics Promo by achxvi](https://x.com/achxvi/status/2103918792845963545)

### Website redesign iterations turned into a trailer

*Launch · 1:35*

- [Website redesign iterations turned into a trailer by trq212](https://x.com/trq212/status/2102477340920152162)

### Reddit marketing tool launch video

*Launch · 0:53*

- [Reddit marketing tool launch video by anthonyriera](https://x.com/anthonyriera/status/2103784508860305566)

### Shotbase product launch video

*Launch · 0:58*

- [Shotbase product launch video by Miguel07Code](https://x.com/Miguel07Code/status/2102441708395041170)

### Agent prompt edits a slide in Decktype's launch film

*Launch · 1:09*

- [Agent prompt edits a slide in Decktype's launch film by AChevenementM](https://x.com/AChevenementM/status/2103503936632102938)

### CodePilot promo floats 17 model-provider logos

*Launch · 0:50*

- [CodePilot promo floats 17 model-provider logos by op7418](https://x.com/op7418/status/2103148288400924827)

### Phone lock screen and brand type introduce an AI team product

*Launch · 0:50*

- [Phone lock screen and brand type introduce an AI team product by chhddavid](https://x.com/chhddavid/status/2102666619029999989)

### Packed suitcase fronts a French relocation ad

*Launch · 0:15*

- [Packed suitcase fronts a French relocation ad by thismacapital](https://x.com/thismacapital/status/2103773635714375808)

**Prompt**

> make a dynamic 15-second motion graphics video that shows what an incredible motion designer you are, like it's your showreel for a résumé. go all out.

### Flat-style park scene with a giant 'EVERYDAY' headline

*Launch · 0:30*

- [Flat-style park scene with a giant 'EVERYDAY' headline by mmmiyama_D](https://x.com/mmmiyama_D/status/2103319199817064764)

### Floating post drafts answer 'what do I post today?' for ClimbX

*Launch · 0:30*

- [Floating post drafts answer 'what do I post today?' for ClimbX by DanielSmidstrup](https://x.com/DanielSmidstrup/status/2104013515623170390)

### TypingMind showreel announces team features

*Launch · 0:15*

- [TypingMind showreel announces team features by ann_nnng](https://x.com/ann_nnng/status/2103723183899852885)

**Prompt**

> Make a dynamic 15-second motion graphics video that shows what an incredible motion designer you are. The content should focus on [your product]. You should visit the pages first to learn about the product, then write the video content yourself.

### DocJev teaser scores 40 of 40 on document sorting

*Launch · 0:31*

- [DocJev teaser scores 40 of 40 on document sorting by jerryjliu0](https://x.com/jerryjliu0/status/2102479924032577686)

### Ramp-branded workspace UI headlines a SaaS launch video

*Launch · 0:46*

- [Ramp-branded workspace UI headlines a SaaS launch video by moritzkremb](https://x.com/moritzkremb/status/2103066071838466494)

**Prompt**

> I want you to create a highly professional SaaS product launch video. Go and find some SaaS, preferably just one that people know, so it's easier to identify with it. Pick that, and then make sure to get actual assets and images and all of that stuff from the internet. Turn it into these typical, very professionally edited, motion-graphics-styled product launch videos that you see people making on Twitter when they launch new SaaS products (which are showing off the features, the benefits, and all of these things).

### Swarm of app icons sorts into a "Browse by color" grid

*Launch · 0:39*

- [Swarm of app icons sorts into a "Browse by color" grid by decohack](https://x.com/decohack/status/2102621064518160485)

### Image grid swirls into a taste cosmos for a moodboard app

*Launch · 0:40*

- [Image grid swirls into a taste cosmos for a moodboard app by kaolti](https://x.com/kaolti/status/2103481296018092204)

### Parallel agent threads animate for herdr-projects

*Launch · 0:15*

- [Parallel agent threads animate for herdr-projects by eliasstravik](https://x.com/eliasstravik/status/2102826740951232530)

### Speaker grid scrolls past in a design-conference ad

*Launch · 0:30*

- [Speaker grid scrolls past in a design-conference ad by hajipion](https://x.com/hajipion/status/2103766842024362220)

### Vertical cartoon ad about easing a bloated stomach

*Launch · 1:12*

- [Vertical cartoon ad about easing a bloated stomach by Lucas_IA_](https://x.com/Lucas_IA_/status/2103152093733253544)

### From 13 raw takes to a launch video

*Launch · 0:18*

- [From 13 raw takes to a launch video by gregpr07](https://x.com/gregpr07/status/2102984873351037161)

### Jet-ski rider flees a burning boat in an agent trailer

*Launch · 1:52*

- [Jet-ski rider flees a burning boat in an agent trailer by Andy_Plar](https://x.com/Andy_Plar/status/2103121988172550622)

### Pixel Art style card lands in a photo-cutout app trailer

*Launch · 0:15*

- [Pixel Art style card lands in a photo-cutout app trailer by javiiarchive](https://x.com/javiiarchive/status/2103501151438323850)

### Narration-driven After Effects commercial

*Launch · 0:29*

- [Narration-driven After Effects commercial by seiiiiiiiiiiru](https://x.com/seiiiiiiiiiiru/status/2103227982592831846)

### Notion trailer: table hides salary columns

*Launch · 0:32*

- [Notion trailer: table hides salary columns by wustep](https://x.com/wustep/status/2104610435571884086)

### Limestone Digital launch video on production AI agents

*Launch · 1:00*

- [Limestone Digital launch video on production AI agents by LimestoneHQ](https://x.com/LimestoneHQ/status/2102746343475425698)

## Pricing

Choose a plan to make your own motion graphics with Potto.

|  | Lite | Pro | Max |
| --- | --- | --- | --- |
| Monthly | $20/month, Billed monthly | $50/month, Billed monthly | $100/month, Billed monthly |
| Yearly | $16/month (-20%), Billed annually · $240 → $192/year | $40/month (-20%), Billed annually · $600 → $480/year | $80/month (-20%), Billed annually · $1,200 → $960/year |
| Images per month at HD: Nano Banana Pro | 44 images | 111 images | 333 images |
| Images per month at HD: Nano Banana | 86 images | 217 images | 652 images |
| Videos per month: 30-second product demo | 13 videos | 33 videos | 100 videos |
| Videos per month: 60-second explainer | 5 videos | 13 videos | 40 videos |
|  | 2,000 credits per month | 5,000 credits per month | 15,000 credits per month |
|  | Up to 86 fast images | Up to 217 fast images | Up to 652 fast images |
|  | Standard queue | Priority queue | Highest priority queue |
|  | No added Potto watermark | No added Potto watermark | No added Potto watermark |
|  |  | Batch processing with AI tools | Batch processing with AI tools |
|  | Not listed in public galleries | Not listed in public galleries | Not listed in public galleries |

Videos use credits when you export, and starting one needs a balance that covers its export. Counts assume a 30-second product demo and a 60-second explainer with narration and 3 illustrations.

## Launch video FAQs

### What is a launch video?

A launch video is a short clip that announces a new product, app or service and tells viewers where to find it. It usually names the product, shows it once and ends on a link, and it is posted on launch day.

### What is a launch video maker?

A launch video maker is a tool that turns your product assets into a launch clip without editing it by hand. Potto's launch video maker uses AI to write the opening line, animate your logo and screenshot and end on your link, starting from your own brief or a creator’s prompt.

### What do I need to make a launch video?

You need your logo, one screenshot of the product and a sentence about what it does. The AI can draft the hook and the closing line from that sentence, and you can rewrite them in the chat.

### Which screenshot should I use in a launch video?

Use the one screenshot that shows the result of using the product, such as a finished report, a filled dashboard or the main screen of the app, not a login page or an empty state. Crop out browser bars and personal data before you upload it; the launch video zooms in on the part you describe in the brief.

### Can I show more than one screen?

Yes. Upload more screenshots and ask for a screen each. A launch video from the creator, at 30 seconds or more, has room for three or four screens.

### How long is a launch video?

A launch video from the creator can be 15, 30, 45, 60 or 90 seconds and starts at 30, which leaves room for more screens.

### How is this different from a product launch video with a walkthrough?

A launch video here is a short announcement built around one screenshot. For a longer product video that walks through several screens with a voiceover, use the product video page.

### Does a launch video come with music or a voiceover?

A launch video comes with music picked to match the style, which you can swap or turn off, and no voiceover or captions by default. Turn on a voiceover when you create it if you want the launch to be narrated.

### Which formats can I export?

Launch videos export as MP4 in 16:9, 9:16 or 1:1. Transparent video and GIF exports are only offered for short motion clips such as logo animations.

### Can I change the launch video after the first preview?

Yes. Describe the change in the chat, for example a sharper hook, a different screenshot or a new closing line, and Potto renders a new preview. Each change is a round you can undo, and previewing and editing never use credits.

### How much does a launch video cost?

A launch video costs credits only when you export it, at 5 credits per second of video: 50 credits for 10 seconds, 75 for 15 seconds and 150 for 30 seconds. A voiceover adds a few credits based on its length. To start, your balance must cover the length you choose at 5 credits per second, and new accounts get 100 credits, enough to start a 15-second video.
