Logo Animation
SVG strokes on dark · 0:05
AI Logo Animation Maker
Turn your logo into a 5, 10 or 15 second AI logo animation. Upload an SVG or PNG, describe the logo reveal in one line, and export MP4, transparent WebM or MOV, or a GIF.
AI logo animation templates
SVG draw-ons, bitmap light sweeps and logo reveals on dark and light backgrounds, each made with Potto from a real logo file.
7 templates in Logo Animation
Logo Animation
Vertical SVG line draw · 0:05
Logo Animation
Bitmap logo, dark · 0:05
Logo Animation
Bitmap logo, warm light · 0:05
Logo Animation
SVG strokes on light · 0:05
Logo Animation
Name, three words, URL · 0:10
Logo Animation
Square, light background · 0:05
Every AI logo animation above was made with Potto from a real logo file. Play one to watch the logo reveal, copy its prompt, or open it as a template and swap in your own logo.
What is a logo animation?
A logo animation is a short clip, usually 3 to 10 seconds long, in which a brand mark draws itself, assembles from its shapes, or is revealed with light and movement before it settles into its final form. A logo reveal at the start or end of a video, a social post or a presentation makes the mark part of what people remember.
Potto's AI logo animation maker builds that clip from your own logo file and a one-line brief. You choose the length, the ratio and the look; the AI plans the motion and renders a preview, and you change the logo animation by describing what to do differently.
SVG or PNG: what each logo file can do
The logo file you upload decides which logo reveal styles the AI logo animation maker can build. An SVG keeps every path, so the logo animation can draw each stroke and assemble the shapes one by one. A PNG is a flat picture, so the logo reveal moves the logo as a whole.
| Logo file | Logo reveals Potto can make | Best for |
|---|---|---|
| SVG | Stroke-by-stroke draw-on and shapes that assemble, plus every reveal a PNG gets | Line marks, monograms and wordmarks you want to see being drawn |
| PNG, JPEG or WebP | Mask wipes, scale-ins and a light sweep across the whole logo | Detailed or photographic logos, or when you have no vector file |
Logo reveal styles you can ask for
Name the style in your brief and the AI logo animation maker builds the motion around it. Each style below works at 5, 10 or 15 seconds.
Draw-on
An SVG logo is traced stroke by stroke until the full mark is drawn. It suits line icons, monograms and signature-style wordmarks.
Assemble
The separate shapes of an SVG logo move in one by one and assemble into the finished mark. It works best when the mark is built from a few clear parts.
Light sweep
A band of light passes across the finished logo, often after a short fade-in. It works with any logo file, including a detailed PNG.
Mask wipe and scale-in
The logo is uncovered by a moving edge, or scales up into place. Both work with PNG, JPEG and WebP logos as well as SVG.
Logo with tagline
The logo settles first and a tagline follows underneath, which suits launch videos and the last frame of an ad.
How to make a logo animation with the AI logo animation maker
Add your logo
Upload an SVG for a draw-on logo reveal, or a PNG, JPEG or WebP image. If your brand kit already holds a logo and colors, Auto brand brings them in.
Describe the logo reveal
Write one line, such as a 5-second logo reveal on a dark background with one clean light sweep, or start from a logo animation template above. Add a tagline if you want words to follow the mark.
Pick the length and ratio
Choose 5, 10 or 15 seconds and 16:9, 9:16 or 1:1. A logo animation starts at 5 seconds in 16:9 with no voiceover, and colors are picked from your logo and style.
Preview, adjust and export
Watch the preview and ask for changes, such as a slower draw or a lighter background. Export an MP4, a transparent WebM or MOV, or a GIF; previews and edits are free, and credits are used only when you export.
Where a logo reveal earns its seconds
Video intros and end screens
Use Potto as a logo intro maker: put a 5-second logo reveal before a video, or a logo sting at the end. When you also need a channel name and a tagline, an intro and outro template does the job.
Overlays on your own footage
Export a transparent MOV for Premiere Pro, Final Cut Pro or DaVinci Resolve, or a transparent WebM for web pages, and lay the logo animation over your edit. Transparent files have no sound.
Websites, emails and slides
A GIF of up to 15 seconds plays almost anywhere: a site header, a newsletter banner or a presentation slide. GIFs export at 720 pixels on the short side.
Social posts and launches
Use 9:16 for Stories, Reels and Shorts, 1:1 for feed posts, and 16:9 for YouTube and presentations, all from the same logo file.
YouTube intro maker
Make a channel intro or outro with your name, logo and tagline.
AI motion graphics templates
Browse every template made with Potto.
Logo animation FAQs
What is a logo animation?
A logo animation is a short clip in which a logo moves into view, by drawing itself, assembling from its parts or being revealed with light, before it holds in its final form. Most logo animations last 3 to 10 seconds and open or close videos, social posts and presentations.
What is an AI logo animation maker?
An AI logo animation maker is a tool that turns a logo file and a short text brief into an animated clip, so you describe the motion instead of setting keyframes by hand. In Potto's AI logo animation maker, the AI plans each logo reveal from your brief, renders a preview and revises it when you ask for a change.
What is the difference between a logo animation, a logo reveal and a logo intro?
A logo animation is any clip where the logo moves; a logo reveal is the most common kind, where the logo appears and settles; a logo intro is a logo reveal placed at the start of a video. Potto's logo intro maker makes all three in the Logo Animation category, and the Intro & Outro category adds a channel or brand name and a tagline.
Should I upload an SVG or a PNG logo?
Upload an SVG when you want the logo to draw itself stroke by stroke or assemble from its shapes, because only a vector file keeps those paths. A PNG logo works for a logo reveal by mask wipe, scale-in or light sweep across the whole mark.
How long can a logo animation be?
A logo animation can be 5, 10 or 15 seconds long. It starts at 5 seconds in 16:9, and you can switch to 9:16 or 1:1 before you create it.
Which formats can I export a logo animation in?
You can export a logo animation as an MP4, as a transparent WebM or MOV to place the logo reveal over other footage, or as a GIF. The MP4 carries the music Potto picks to match the style, which you can swap or turn off; transparent files have no sound, and GIFs are made at 720 pixels on the short side for clips of up to 15 seconds.
Can I add a tagline and use my brand colors?
Yes. Add a tagline in your brief and it follows the logo on screen. Colors are picked automatically from your logo and the chosen style, and a brand kit with a saved logo and colors fills them in for new projects.
Can I change the logo animation after the first preview?
Yes. Describe the change in the chat, for example a slower draw, a different background or a shorter hold, and Potto renders a new preview. Each change is a round you can undo, and previewing and editing never use credits.
How much does a logo animation cost?
A logo animation costs credits only when you export it: 25 credits for 5 seconds, 50 for 10 seconds and 75 for 15 seconds. MP4, transparent WebM or MOV, and GIF cost the same, and adding a voiceover adds a few credits based on its length.
Does Potto design a new logo for me?
No. Potto animates the logo you upload; it is not a logo design tool and does not create a new mark. Upload the finished logo you already use, preferably as an SVG, and the AI logo animation maker turns it into a logo reveal.
Make your logo reveal
Upload your logo, describe the logo reveal in one line and preview the AI logo animation before you spend any credits. You only pay when you export.