Potto AI

Video Ad Maker

Add product photos, your product page link or a short brief, and Potto's ad video maker turns them into a social or product video ad with a hook, one clear benefit, the proof you supply and a call to action. Music is included, voiceover with captions is yours to turn on or off, and you edit every scene before you export an MP4 for your ad account.

From product brief to ad frame

The offer scene of the vertical bottle ad as a storyboard row and as a video frame. The words in the row come from your brief; the product photos, layout and motion are added when the scene is rendered.

Scene 5 of 6 · 3s

On-screen text

  • $32 Free shipping on orders over $50
Storyboard row · Product Ad
Ad frame · 0:10 · 9:16

What the AI video ad maker writes

Each scene of a product video ad is one storyboard row: the words shown on screen and, when voiceover is on, the line to say. Rows follow the order of the ad, from the main selling point to the product, the offer and the call to action, and the instructions behind the script ask for your price and offer exactly as written in the brief.

What the frame adds

The Product Ad type puts each uploaded product photo on screen, so a product video ad shows the item a buyer will receive, with the row's words set around it. In this sample all three bottle photos appear before the offer, and the on-screen text carries the message, so the ad still reads when it plays without sound.

What to check before you export

Compare the price, offer, dates and any quote with what a buyer will see at checkout. The ad video maker is instructed to use only what you provide for these, but that is an instruction to the AI, not a check, so read every frame and caption, and confirm that an AI illustration does not suggest an item you do not sell.

Pick the video ad that fits what you sell

An ad works best when it has one job. Decide what viewers should do after watching, then give the ad video maker the material that proves your point.

9:16 · 15s

Product ads from photos

For a physical product, upload clear product photos from two or three angles and give your price and offer exactly as they appear at checkout. Your product video ad should lead with its main selling point, show the product, then your price and one call to action. This type starts as a 15-second vertical video without voiceover; turn narration on if the ad will play with sound. If the item gets lost against a busy background, remove the background before you upload.

9:16 · 16s

Social ads for apps and services

For software or a service, paste a public product page or add screenshots of the screen that matters. A social ad needs a hook in its opening line, one benefit, proof from your own materials, such as a customer count you can back up, and a clear next step. This type starts as a 15-second vertical video with voiceover and captions on. Export it in 9:16 or 1:1 for an Instagram ad video or a Facebook video ad.

1:1 · 15s

Ads that lean on proof

When reviews or results sell your product, put the exact quote, the name you may show and any number in your brief. Your ad is told to use that proof as written. Without proof in the brief, build the message around one benefit rather than asking the AI to supply a review.

How to make a video ad with AI

Use this ad video maker to make a video ad in three steps with the creator above. Generating and previewing are free, and you see the credit price before you export.

  1. 1. Add your product and your offer

    For a product video ad, upload photos of the item; for an app or service, add screenshots or paste a public product page link. Then write one sentence: who it is for, the benefit to lead with, and the exact price, offer or proof to use. Set Video type to Social Ad or Product Ad. A project holds up to 8 attachments.

  2. 2. Review the hook, scenes and claims

    Read the storyboard and script the video ad maker wrote against your brief. Edit words on screen and voiceover for any scene, swap a photo, choose its focus point, or regenerate or replace an illustration. Check every price, date and quote before you move on.

  3. 3. Preview, then export an MP4

    Watch a preview in your browser for free. Export a 1080p MP4 at 30 fps in 9:16, 1:1 or 16:9, then upload your video ad to your ad account yourself. Credits are charged only when you export, based on length, narration and illustrations.

What the AI video ad maker does with your product

Many video ad maker tools start from a stock template that you fill in. Potto's AI video ad maker writes each ad from your own inputs: photos and screens become animated scenes, and a hook, a benefit, proof and a call to action become on-screen text and, when you want it, voiceover with captions, so you get a finished video ad rather than a slideshow with music.

  1. 01

    An ad script built around one benefit

    Claude Opus 5.5 drafts an outline, storyboard and voiceover script based on your brief, photos and link. The Social Ad type follows a hook, benefit, proof and call to action; the Product Ad type leads with your main selling point. Scenes are rendered with Remotion, with AI-generated illustrations and voiceover.

    • Outline, storyboard and script drafted by AI
    • Hook, benefit, proof and call to action
    Opening scene of the bottle ad sample

  2. 02

    Your own product photos on screen

    The Product Ad type puts your uploaded product photos first, so the item in the product video ad is the one you sell. Swap one of your product photos or choose its focus point in any scene. With a public link, Potto reads that page and up to 2 more on the same site for your brand name, colors, fonts and logo.

    • Uploaded product photos used first
    • Brand details read from your link
    An uploaded product photo in the square bottle ad sample

  3. 03

    Prices, offers and quotes from your brief

    A product video ad that shows a wrong price causes trouble at checkout. Potto's ad types instruct the AI to use only the price, offer and proof you provide, and never to invent reviews or discounts. Put exact figures in your brief and read each scene before export, because the instruction is not a check and you remain responsible for what your ad says.

    • Price and offer taken from your brief
    • AI told not to add reviews or discounts
    The customer quote scene from the coffee dripper ad sample

  4. 04

    Voiceover in 32 languages, with captions and music

    Choose any of 32 narration languages or let Potto detect a language automatically. With voiceover on, captions highlight each word as it is spoken, so your ad still reads with sound off. Music comes from Potto's own library of original tracks, picked to fit the style and length, and you can change it.

    • 32 narration languages or auto-detect
    • Word-by-word captions
    A captioned scene from the app ad sample

  5. 05

    Vertical, square and wide video ads

    The video ad maker exports a 1080p MP4 at 30 fps in 9:16 (1080×1920) for full-screen placements, 1:1 (1080×1080) for feed placements such as a Facebook video ad or an Instagram ad video, or 16:9 (1920×1080) for websites and video players. Aspect ratio does not change the price. A 4:5 frame is not available, so pick the closest frame your ad placement accepts.

    • 9:16, 1:1 and 16:9 frames
    • Price not affected by aspect ratio
    Sample ads in 9:16, 1:1 and 16:9

Keep exploring Potto AI

Video ads are one kind of short video. These pages cover other product videos and vertical formats.

Video Ad Maker FAQs

What video ad makers are, how Potto builds social and product ads with your own materials, and the formats, limits and prices to know before you export.

  1. What is a video ad maker?

    A video ad maker is a tool that turns product details, images and ad copy into a short video made to run as an advertisement, with one message, visuals and a clear next step, so you do not have to film and edit an ad yourself. Many tools fill in a fixed template. Potto is an AI video ad maker: it writes a storyboard and voiceover script using your photos, link and brief, animates them as scenes with music and, when voiceover is on, captions, and renders an MP4. It does not film footage or generate a digital presenter.

  2. What is the difference between a Social Ad and a Product Ad?

    A Social Ad and a Product Ad are two video types in Potto's video ad maker. A Social Ad follows four beats, a hook, one benefit, proof from your materials and a call to action, and suits apps, services and offers. A Product Ad shows a physical product in a short vertical ad, leads with its main selling point and uses your uploaded product photos first. Both start as 15-second 9:16 videos; a Social Ad starts with voiceover and captions on, while a Product Ad starts without voiceover, so it shows captions only once you turn voiceover on. You can change the length, frame and voiceover in the creator. Both the Social Ad and Product Ad types tell the AI to use only the price, offer and proof you provide.

  3. How do I make a video ad with Potto?

    To make a video ad with Potto's ad video maker, add product photos, screenshots or a public product link in the creator at the top, choose Social Ad or Product Ad as the video type, and write a sentence with the audience, the benefit to lead with and the exact price or offer. Potto drafts a storyboard, on-screen text and, when it is on, voiceover with captions; you edit them scene by scene, preview for free in your browser, and export an MP4 when every claim reads right.

  4. Can I make a Facebook video ad or an Instagram ad video?

    Yes. Potto makes the video, and you upload it yourself: export an MP4 and add it to a Facebook video ad or an Instagram ad video in your own ad account. Potto does not connect to ad accounts, publish posts or run campaigns. A 4:5 frame is not available, so use 1:1 in a feed or 9:16 for full-screen placements, and check the current specs of the platform where your ad will run.

  5. Will Potto make up prices, reviews or offers?

    Potto's ad types tell the AI not to: the ad video maker is instructed to use only the price, offer and proof you put in your brief or materials, and never to invent reviews, ratings or discounts. If you give no proof, write the ad around its benefit instead. This is an instruction to the AI, not a check of your ad, and you are still the advertiser, so read every scene and caption and compare each price, date and quote with what a buyer will see at checkout.

  6. What can I upload for a product video ad?

    For a product video ad, upload clear product photos or screenshots, or paste a public product page link. You can also attach a document of up to 20 MB, such as a price sheet, as reference material. A project holds up to 8 attachments. From a link, Potto reads that page and up to 2 more on the same site for your brand name, colors, fonts and logo; pages behind a login cannot be read. Potto currently cannot take an existing video as input; it makes a new ad out of your photos and text.

  7. Can I edit the ad before exporting?

    Yes. Before you export, you can edit what Potto's ad video maker drafted: the words on screen and the voiceover for each scene, including the hook and the closing line. For visuals, you can swap a photo or screenshot, choose its focus point, regenerate an AI illustration or replace it with your own upload. Preview again after each change.

  8. Does the ad use my brand colors, font and logo?

    Yes, when you select a brand kit or turn on the default brand. Its four brand colors are applied to the visuals, the font is your choice of Inter, Space Grotesk or Bricolage, and your logo appears in opening and closing scenes.

  9. What formats and sizes can I export?

    Potto's video ad maker exports a 1080p MP4 at 30 fps. Choose 9:16 (1080×1920) for full-screen phone placements, 1:1 (1080×1080) for feeds, or 16:9 (1920×1080) for websites and video players. A 4:5 frame and GIF export are not available.

  10. How many credits does one video ad cost?

    Generating your video ad and previewing it in your browser is free; the AI video ad maker charges credits only when you export. The price depends on video length, narration length and how many AI illustrations you use, and aspect ratio does not change it. For example, a 30-second video with English narration and no illustrations costs 153 credits, and adding 2 illustrations brings it to 199 credits. To test several versions of an ad, start a project for each one; each account can start up to 30 video projects and generate 60 illustrations a day.

Potto AI

Make your video ad

Add photos or a link to Potto's ad video maker, review the hook, offer and on-screen text, and see the credit price before you export your ad as an MP4.